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Newbie author self-publishing checklist

This is the third post in my educational series, Self-Publishing 101. Perhaps one of the most overwhelming issues in publishing a book is where to start. Most don’t know what questions to ask because they don’t know enough to ask. Hopefully my lessons will help you find your way.

And please if you have any questions, you’re welcome to leave a comment.

As I mentioned in previous posts, I believe Joanna Penn, a highly successful self-published author, has the perfect recipe for a successful writing career. Each book you write, publish and market, will offer a new set of lessons, and one of the things Joanna stresses is sharing your knowledge with others. You can find Joanna’s links in my Self-Publishing 101 Links lesson.

One of Joanna’s helpful posts was a self-publishing checklist for new authors. I believe this is a good place to start as our brains seem to comprehend lists better than standard paragraphs. I’ve taken some of her suggestions and modified them for print books plus added my own suggestions.

I’m sure most of you are familiar with flowcharts. That would be the perfect format for a newbie author in learning how to write and publish a book. There are many twist and turns depending on the phase of the book and the format such as with or without photos, print, ebook or both. The list below tries to use the same flow chart concept, give it a whirl and let me know what you think.

1. Determine your style of book: fiction or non-fiction.

2. Finalize the genre.

3. Print or ebook, or both.

4. Once the title is finalized, apply for an ISBN number (if you use Amazon CreateSpace, or many of the printer services, they will do it for you). But there is only once source that provides the ISBN number and that is Bowker. You will also need a bar code and Bowker does that as well.

5. Schedule time for a graphic designer for your cover (they book up fast, so just block some time). As a side note, if you use Amazon CreateSpace or other all-in-one publishing services, this graphic design is included or provided with an additional fee.

5. Not a bad idea to schedule time for editors as well, or anyone that needs to work/read/review/format/print your book when finished. Let them know you are working on a book and an estimated finish date. Then keep in touch as you go along. I’m learning that now working on my third and fourth book. Especially if the estimated published date is going to be in the last quarter. September and October is a very busy time for designer and editors.

6. With that in mind, it’s a good idea to begin scheduling your book signings and speaking presentations now as well. I’ve learned from the past that many places book up to six months ahead of time, and some authors book them way in advance before they even have their title.

7. When you have finalized the scope of the book, give the info to your graphic designer so they can begin formulating some book cover proofs. You don’t want the book to be finished and edited then wait a month for the book cover design. This can be done while your writing the book. I wrote a draft of my book description and sent some photos I liked to my designer so she could be working on it while I finished the book. It’s important they understand the scope and backdrop of the book as they base everything from fonts to color on your book content.

8. Finalize a rough draft of the book.

9. Send to editors, beta readers (friends, family or people who like to critique books).

10. Make their suggested changes and finalize the manuscript. Again give yourself time as there will be many edits and rewrites.

11. Write the following pages: copyright, acknowledgement, introduction, author page, bibliography if needed (usually non-fiction), appendix if the book contains verbiage that needs defining (mainly non-fiction). In re to the copyright page, it’s okay to use copyright pages from other books as a guide, or I’m sure there’s something online.

12. Make sure the author page has all your marketing (Call to Action) info: email, website, social media, signup link for your newsletter. Write the back book blurb or promo used for the cover jacket if it’s a hard back book.

13. Now send the completed manuscript to what’s called a proof-reader for typos and syntax (punctuation).

14. Do the edits from the proof reader. Read the entire book out loud several times.

15. After you have completed all the edits, it’s time to hand over the final copy to your graphic designer for complete book/font/cover design (used for print and ebook, be sure to get the file when finished in both pdf and jpeg. Some printers may even want CMYK). Remember if you are using Amazon CreateSpace or other printing services, graphic design is available.

16. You will need a website under your name to sell and promote your book as well as your blog. The website should be self-hosted and under your name. WordPress.com is fairly easy to learn and one of the most commonly used.

17. Okay, now your book is finished, and you are ready to send to your printer or ebook formatter. I highly reccommend my contacts for both quality and price if you are doing everything separately. Their contact info is listed on my Self Publishing 101 Links.

18. I’ll be doing another post on all the products and services Amazon provides for the self-publishing author. Again, another decision box for that virtual flow chart. If you want to do both print and ebook, Amazon CreateSpace can do that for you. They are not the publisher, just a service that prints and/or promotes your book. There’s actually a menu of services. You have the option of print on demand for buyers, the option to buy your own books that you can use at book signings or speaking presentations, and also a calculation that will tell you your royalty payments on both print and ebook.

19. You will need to set up an Amazon author account and read several of their tutorials. And then there’s Goodreads. I’ll go into the different marketing programs and options in another post as it will only clutter this post for now.

20. Lulu is another printing/ebook program, along with many others. There are also online posts from people who compare the pros and cons from both Amazon and Lulu. Smashwords is another program that can publish and distribute your ebook to multiple outlets. You can click on the link for more details.

That’s it for another lesson for self-publishing newbie authors. Would love to hear some input. If you have any suggestions or questions please add your comments below.

Happy Writing…

books Belgium box

Self Publishing 101 links

Many first time authors seeking to get published have often asked where to begin. As I continue to post blogs on this subject, I thought it wise to post a page of just links. This will help you get started on the education process. Like any endeavor, there’s a learning curve and the internet and author family has lots to share.

Listed below are some of my favorite links.

Links and resources:

Resources in writing, self-publishing, marketing and entrepreneurial tasks

Joanna Penn also has several books available including How to Market a Book, which I have read, Public Speaking, Business for Authors, and Career Change. Tutorials: How to Publish a Book 101, 7 Worst Mistakes Indie Authors and How to Fix Them. 

Joanna Penn, www.thecreativepenn.com

Video book trailers

http://www.thecreativepenn.com/2015/03/02/book-trailers/

 

Indie Editor, Todd Barselow

www.toddedits.com

putipato@gmail.com

Todd’s Indie press is Auspicious Apparatus Press, he accepts manuscript submissions from all over the world,  https://www.facebook.com/apparatuspress

 

On Demand Print options

Amazon Create Space, www.createspace.com

Lulu self-publishing,  www.lulu.com

Graphic Designer

Myra Beckman
creative director
Beckman Design
205.822.8021
myrabeckman@bellsouth.net
myra@liliacards.com

Bulk Print

Four Colour Print Group

Bekah Rhoads

Four Colour Print Group

Louisville, KY 40206

Phone: 502-640-5552

brhoads@fourcolour.com

www.fourcolour.com

 

Contact to transfer your word document to a EPUB format (many eBook stores), MOBI/KF8 format (for Amazon), and a special EPUB for Smashwords.

Paul Salvette

Managing Director

BB eBooks

paul@beebee.asia

http://bbebooksthailand.com

 

Creating Books through blogs

Nina Amir

namir@copywrightcommunications.com http://ninaamir.com/blogging-blogging-books/

 

Highly recommend local small press for first book. In Louisiana, River Road Press is a good choice.

Scott Campbell, Publisher

River Road Press LLC

scott@riverroadpress.com

www.riverroadpress.com

website photos my life gallery

Self-publishing tips

Hello my fellow aspiring authors,

First let me give you a quick background. I’m a freelance writer/author/photographer, and this is my second career after I freed myself from the bondage of corporate Hell. I returned to college when my children were in high school and finished my degree from Tulane University in New Orleans with a BA in Media Arts. That was 2003, and now 12 years later I have a good 1,000 articles published with twice as many photographs gracing the pages of local, regional and national pubs.

Two years ago when the magazine market began to shrink I turned to books releasing my first book Hallowed Halls of New Orleans: Churches, Cathedrals and Sanctuaries in 2013. It was published by History Press, an appropriate publishing house for a book that was born from a historic church column and ten years of research and photographs. However, my corporate career taught me I should only dedicate my resources to projects that yield profit. Working with a publishing house does have some benefits but marketing and sales isn’t one of them. I had to resolve that part of the equation on my own.

That brings me to my reason for this new series of blog posts. On January 8 2014, I sat teary eyed in the pews of Trinity Episcopal Church on Jackson Avenue in New Orleans. My mentor, Mary Fitzpatrick, a renowned preservationist, astute cultural activist, and editor of Preservation in Print magazine, died suddenly at the age of 64 on New Years Eve 2013 while visiting family in Hendersonville, NC. I was devastated!

Mary saw a budding writer in me, and in my senior year at Tulane she published my first article in the December 2002 issue of Preservation in Print. She continued to support me and sing my praises over the next decade. It was there studying the stained glass windows in a church filled with faithful mourners, my doubts in publishing were answered. Yes Mary’s spirit, karma, whatever it was, reached to me, in an astounding, “What are you waiting for?”

In October 2014 I published my first book, Louisiana’s Sacred Places: Churches, Cemeteries and Voodoo dedicated to the memory of Mary Fitzpatrick. It was both a nightmare and a dream come true. My book’s acknowledgement shares the laborious journey, from computer and internet crashes to firing my initial printer, I learned from my mistakes. I still have much more to learn, but like anything else, your knowledge grows with experience and in this case, book sales. The more books you sell, the more followers you gain, and the more your marketing strategy changes. Add to that the growing number of promotional tools, and it can be overwhelming.

This blog will be the beginning of a series of self-publishing tips dedicated to the first-time publisher, and with time I will transition to more advanced posts as I progress in this evolving craft of publishing.

Preparation

Start educating yourself, reading books, following newsletters, signing up for free webcasts. Will your book be fiction or non-fiction. In determining your subject matter research the existing market. Go to the big box stores, what are on the shelves of your genre. Remember your book needs to be unique with a strong marketing base. Develop a timeline of your writing, both short and long range including an estimated publishing date. Document it in your planner or whatever you use to stay on track.

Format

Will it be print, eBook or both? There are several options on print including the less costly On Demand Print used by Amazon Create Space and many other self-publishing websites. Bulk print gives you the opportunity to earn a higher royalty but there’s warehousing the books and moving the books to and from marketing events. Highly recommend not printing over 1,000 books when you are a first-time author. Some writers believe in publishing eBooks first earning enough money to print the books in bulk.

To get you started, I’ve listed some links below that I follow as valued resources in writing, self-publishing, marketing and entrepreneurial tasks.

I also provide a full speaking presentation designed for first time authors and/or self publishers in an online format. Great resource for conferences, book clubs, writing groups, libraries or book stores. Email me for more information or contact me via Facebook, www.facebook.com/deborahburst 

Joanna Penn, www.thecreativepenn.com

Joanna Penn also has several books available including How to Market a Book, which I have read, Public Speaking, Business for Authors, and Career Change. Tutorials: How to Publish a Book 101, 7 Worst Mistakes Indie Authors Make and How to Fix Them, Self-publishing checklist for new authors

Creating Books through blogs

Nina Amir

namir@copywrightcommunications.com

http://ninaamir.com/blogging-blogging-books/

I’ll be back next week with another lesson in self-publishing. Meanwhile check out my photo galleries of both books and book descriptions. My books are available through Amazon with signed copies offered in sales direct from my website.

Happy Writing…

Deb